TRYLAB / THE BUYER SIGNAL SYSTEM

Your ads. Your page. Your emails.
All built on guesses.

Your ads. Your page. Your emails.
All built on guesses.

TryLab listens to the buyers behind every order, then turns what they say into the next thing worth testing.

TryLab listens to the buyers behind every order, then turns what they say into the next thing worth testing.

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Watch the 90-second merchant story

HOW TRYLAB GETS THERE

Understand what makes your customers buy—and what gets in the way.

Understand what makes your customers buy—and what gets in the way.

TryLab gives you new ways to learn directly from shoppers and customers, connects what they say to who they are and what they bought, and turns those patterns into things you can actually do.

TryLab gives you new ways to learn directly from shoppers and customers, connects what they say to who they are and what they bought, and turns those patterns into things you can actually do.

You choose what to ask, where to ask it, and which feedback methods fit your store.

Does this feel like a better way to understand your customers?

Does this feel like a better way to understand your customers?

01 / ASK AT THE MOMENTS THAT MATTER

Learn from customers before, during, and after the buying decision.

Learn from customers before, during, and after the buying decision.

Use any combination of TryLab’s feedback methods. Turn on only the ones that make sense for your store.

Use any combination of TryLab’s feedback methods. Turn on only the ones that make sense for your store.

AFTER PURCHASE

Why did they say yes?

Why they needed it, which benefit mattered, what convinced them, and what almost stopped them.

ON THE PRODUCT PAGE

What are shoppers looking for right now?

The use case, the benefit, the information, and the proof they need before they buy.

WHEN THEY’RE ABOUT TO LEAVE

Why are they hesitating?

Find what is making an active shopper consider walking away before they disappear.

AFTER ABANDONED CHECKOUT

What stopped a high-intent buyer?

Find the issue that got in the way after they were already close to purchasing.

Four different moments. Four different pieces of the buying decision.

Which moment would be most valuable to learn from?

Which moment would be most valuable to learn from?

02 / MAKE THE PRODUCT PAGE PART OF THE RESEARCH

Not every question needs to feel like a survey.

Not every question needs to feel like a survey.

TryLab can collect customer signals through useful interactions already built into the shopping experience.

TryLab can collect customer signals through useful interactions already built into the shopping experience.

What are you shopping for?

Signal captured

Use case → Better sleep

The shopper gets a more useful page. You learn what they came looking for.

Could this make your product pages more useful?

Could this make your product pages more useful?

03 / ASK SMARTER FOLLOW-UP QUESTIONS

Every customer doesn’t need to be asked the same thing.

Every customer doesn’t need to be asked the same thing.

TryLab adapts the next question based on what someone has already told you. Ask less. Learn more.

Would adaptive questions improve your survey response quality?

Would adaptive questions improve your survey response quality?

Who did you buy this for?

A gift

What was the occasion?

Anniversary

What mattered most when choosing it?

Gift buyer → Anniversary → Quality driven

04 / SEE THE PATTERNS HIDING INSIDE YOUR CUSTOMERS

Your average customer can hide the most useful insight.

Your average customer can hide the most useful insight.

Knowing that 30% of buyers cared about price is useful. Knowing which buyers cared about price is much more useful.

Meta customers

Most motivated by visible results.

Google customers

More concerned about price.

$150+ orders

Much more influenced by customer proof.

Repeat customers

Care more about convenience.

Would this help you make more specific decisions?

Would this help you make more specific decisions?

05 / FIND THE INSIGHTS WORTH ACTING ON

Not every survey answer deserves the same attention.

Not every survey answer deserves the same attention.

TryLab weighs how often something is mentioned, who is saying it, how much they spend, which products it affects, and whether other customer evidence supports it.

HIGH-PRIORITY OPPORTUNITY

Your highest-value first-time Meta customers need stronger proof of results.

2.1×

More likely to mention uncertainty

$48,260

Monthly revenue represented

Your strongest results proof currently appears far below Add to Cart.

Would prioritized opportunities help you focus your next test?

Would prioritized opportunities help you focus your next test?

06 / TURN CUSTOMER INSIGHTS INTO THINGS YOU CAN USE

Don’t just learn something about your customers. Do something with it.

Don’t just learn something about your customers. Do something with it.

For every meaningful customer pattern, TryLab can turn the insight into practical growth ideas.

ONE CUSTOMER INSIGHT

“First-time buyers need more proof of results.”

Product page

Strengthen the message near Add to Cart.

Ads

Test a proof-first customer angle.

Email

Segment customers by the reason they bought.

Which part of your growth strategy would you apply this to first?

Which part of your growth strategy would you apply this to first?

07 / GET SPECIFIC RECOMMENDATIONS

Know what to say, show, or change next.

Know what to say, show, or change next.

Sometimes the answer is small. Sometimes it’s much bigger than adding a badge. The customer insight decides the action—not the other way around.

BEFORE

“Clinically backed formula”

Proof is present—but customers can’t see what it means for them.

TRYLAB RECOMMENDS

“Visible results you can trust from day one.”

Lead with a different benefit, feature objection-specific proof, and move the guarantee beside Add to Cart.

Would you want recommendations connected to real customer evidence?

Would you want recommendations connected to real customer evidence?

08 / TURN INSIGHTS INTO CONVERSION TREATMENTS

Go from “we should fix this” to something you can actually launch.

Go from “we should fix this” to something you can actually launch.

Each high-priority opportunity can become a ready-to-use product-page treatment—with what to show, what to say, where to place it, who should see it, and why it’s worth testing.

Objection-specific review proof

Feature the proof that answers the question shoppers are actually asking.

Guarantee and risk reversal

Put reassurance precisely where hesitation is at its highest.

“Is this right for me?” guidance

Help shoppers choose the right size, option, fit, or compatibility.

Outcome demonstrations

Show the result more clearly, with the proof and education it needs.

Would launch-ready treatments help your team move faster?

Would launch-ready treatments help your team move faster?

09 / MAKE FEEDBACK USEFUL AFTER THE SALE

Turn what customers tell you into better Klaviyo personalization.

Turn what customers tell you into better Klaviyo personalization.

Better customer understanding doesn’t have to stop at the survey. It can shape what each customer hears next.

Would this make your lifecycle marketing more relevant?

Would this make your lifecycle marketing more relevant?

CUSTOMER ANSWER

“I bought this as an anniversary gift.”

Gift buyer → Anniversary

KLAVIYO SEGMENT

Anniversary gifting follow-up

Speak to the reason they actually bought.

10 / CONNECT THE CLUES

One answer is useful. The same signal showing up everywhere is much stronger.

One answer is useful. The same signal showing up everywhere is much stronger.

Over time, TryLab brings together more of the customer evidence you already have—from surveys and PDP interactions to support conversations, return reasons, reviews, and existing Fairing, KNO, Zigpoll, or CSV data.

Surveys

Exit feedback

Support conversations

Return reasons

TRYLAB SURFACES

Shipping clarity is becoming a meaningful buying objection.

Would connecting evidence make you more confident in what to change?

Would connecting evidence make you more confident in what to change?

The goal is simple.

The goal is simple.

Understand your customers deeply enough to make better growth decisions.

Understand your customers deeply enough to make better growth decisions.

Know why they buy, what they need, what convinced them, what almost stopped them, how different customers think differently—and most importantly, what you should do about it.

Know why they buy, what they need, what convinced them, what almost stopped them, how different customers think differently—and most importantly, what you should do about it.

Show me how this could work for my store