Simple pricing that scales with your store

Start free. Pay as you grow. No hidden fees, no long-term contracts.

Compare plans

Free

Get started with conversion plays at zero cost. No credit card required.

$0

USD

/month

Get started for free

3 active plays

1 presence test / mo

50 survey responses / mo

Shopify OS 2.0 compatible

Starter

Core plays, unlimited testing, and 500 survey responses for growing stores.

$19

USD

/month for one user

Get started

All conversion plays

Unlimited presence tests

500 survey responses / mo

Core auto-optimization

Most popular

Growth

Full automation, recommendation engine, and unlimited surveys.

$49

USD

/month for one user

Get started

All conversion plays

Full auto-optimization

Complete recommendation engine

Unlimited survey responses

Scale

Multi-store management, advanced segmentation, and dedicated onboarding.

$99

USD

/month for one user

Get in touch

Everything in Growth

Multi-store management

Advanced segmentation

Dedicated onboarding

Free

Get started with conversion plays at zero cost. No credit card required.

$0

USD

/month

Get started for free

3 active plays

1 presence test / mo

50 survey responses / mo

Shopify OS 2.0 compatible

Starter

Core plays, unlimited testing, and 500 survey responses for growing stores.

$19

USD

/month for one user

Get started

All conversion plays

Unlimited presence tests

500 survey responses / mo

Core auto-optimization

Most popular

Growth

Full automation, recommendation engine, and unlimited surveys.

$49

USD

/month for one user

Get started

All conversion plays

Full auto-optimization

Complete recommendation engine

Unlimited survey responses

Scale

Multi-store management, advanced segmentation, and dedicated onboarding.

$99

USD

/month for one user

Get in touch

Everything in Growth

Multi-store management

Advanced segmentation

Dedicated onboarding

Free

Get started with conversion plays at zero cost. No credit card required.

$0

USD

/month

Get started for free

3 active plays

1 presence test / mo

50 survey responses / mo

Shopify OS 2.0 compatible

Starter

Core plays, unlimited testing, and 500 survey responses for growing stores.

$19

USD

/month for one user

Get started

All conversion plays

Unlimited presence tests

500 survey responses / mo

Core auto-optimization

Most popular

Growth

Full automation, recommendation engine, and unlimited surveys.

$49

USD

/month for one user

Get started

All conversion plays

Full auto-optimization

Complete recommendation engine

Unlimited survey responses

Scale

Multi-store management, advanced segmentation, and dedicated onboarding.

$99

USD

/month for one user

Get in touch

Everything in Growth

Multi-store management

Advanced segmentation

Dedicated onboarding

Compare plan features

Empty

Free

Select plan

Starter

Select plan

Growth

Most popular

Select plan

Scale

Select plan

Active Plays

3 plays

All plays

A/B Testing (Product pages)

Presence Tests / mo

1 / mo

Unlimited

Survey Responses / mo

50 / mo

500 / mo

Unlimited

Auto-Optimization

—

Core

Full

Recommendation Engine

—

Base

Full

Full +

Shopify Stores

1 store

Multi

Play Library

Analytics Dashboard

Priority Support

—

✓

Advanced Segmentation

—

✓

Dedicated Onboarding

—

✓

Shopify OS 2.0

✓

Multi-store

—

✓

Frequently asked questions

What is TryLab?

Who is it for?

How does it compare to widget apps or other CRO tools?

Do I need to know CRO to use it?

How fast will I see results?

Will it slow my site or mess with my theme?

How long does it take to set everything up initially?

Make more from the traffic you already have

Start converting more today

Run conversion plays, presence tests, and post-purchase surveys — all from one Shopify app. Free to start.

Book Demo

Start converting more today

Run conversion plays, presence tests, and post-purchase surveys — all from one Shopify app. Free to start.

Book Demo